
This fall will mark the 20th anniversary of Triad Today, a weekly public affairs program which airs on ABC 45 and My48. There are a lot of folks to thank for the longevity of Triad Today but were it not for the efforts of one man, those TV stations wouldn’t have even been able to broadcast my program. That man was Newton Minow, an attorney and one-time FCC chairman who was an advocate for quality television. Minow passed away on May 6 at the age of 97.
Newton Minow is best known for referring to television as a “vast wasteland”, but that one phrase unfairly made him seem more like a critic than an advocate. Moreover, it diminishes his many accomplishments while at the helm of the Federal Communications Commission, a post he was appointed to by President John Kennedy in 1961. And though he only held the job for two years, very few commissioners ever did more to advance the mission of broadcasting than Minow.
It was Minow who shepherded the “All-Channel Receiver Act” which required manufacturers of TV sets to include UHF channels (those above channel 13) on their receivers. He made sure there was federal funding for educational programming, was an advocate for young viewers, and he pushed for the development of communications satellites. Minow also lobbied for political candidates to be given free airtime.
Minow reigned at a time when mostly individuals and families owned local TV stations, and in an era when the FCC advocated for viewers rather than large corporations. That’s why his words carried a lot of weight with station owners in speeches like the one he gave to the National Association of Broadcasters on May 9, 1961.
Associated Press correspondent Tammy Webber recently recounted that speech in which Minow challenged those in attendance to sit down and watch their station for a full day, “without a book, magazine, newspaper, profit-and-loss-sheet, or rating book to distract you. I can assure you that you will observe a vast wasteland. You will see a procession of game shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, Western bad men, private eyes, gangsters, more violence, and cartoons. And, endlessly, commercials, many of them screaming, cajoling, and offending.”
Minow concluded his remarks with a message of hope, and a reminder of something that many of today’s corporate broadcasters have forgotten.
“My faith is in the belief that this country needs and can support many voices of television — and the more voices we hear, the better, the richer, the freer we shall be…A broadcasting license is an enormous gift from the government that brings with it a responsibility to the public…After all, the airways belong to the people.”
Thirty years after delivering those impassioned words, Newton Minow continued to be concerned about the quality of television programming, saying, “In 1961 I worried that my children would not benefit much from television. But in 1991 I worry that my grandchildren will actually be harmed by it.”
That warning was issued a decade before network and cable channels started to be overrun by the likes of Honey Boo Boo, the Kardashians, Big Brother, Real Housewives, Duck Dynasty, and “drag” races. And if that’s not bad enough, poor Newton Minow lived just long enough to witness the rise of Tik Tok. Talk about harming your grandchildren.
For the record, I never agreed with Minow’s belief that television in 1961 was a vast wasteland. True enough, the airwaves back then were replete with Western dramas in which bad guys got shot every week, but there was never any blood or gore, and there was always a lesson to be learned about good versus evil. And true enough there were lots of sitcoms on the air, but the good-natured comedy of those shows was generally born out of affection for the parties involved. Truth be told, Mr. Minow might have been somewhat of an alarmist then, but his prophetic warnings about the future were, I’m sorry to say, spot on.





























Posted May 23, 2023 By Triad TodayProehl Fundraiser Set for June 8
During his 17-year NFL career, Ricky Proehl was one of the most respected wide receivers in the game. He was also one of the most successful, with two Super Bowl rings to show for it. Today he is one of the Triad’s most respected entrepreneurs and philanthropists, first for creating Proehlific Park, and second for establishing the P.O.W.E.R. of Play Foundation. The former is a family fitness center and sports complex which includes the area’s first inclusive playground for special needs kids. The latter is a 501(c)(3) non-profit organization that supports after-school athletic activities and educational programs for latch-key kids and at-risk youth.
“We’ve learned that by showing a child love, acceptance and respect, that we can, in turn, help change their lives. The Foundation teaches the children in our programs through our core values of Play, Opportunity, Work, Excellence, and Respect. We tell them, ‘You can do whatever you want to do if you surround yourself with good people and make good choices.’”
On June 8, the community will have an opportunity to support Proehl’s Foundation and help sustain its mission by attending a “Blue Jeans and Bourbon” fundraiser. The event will take place at Proehlific Park from 6pm until 9pm.
BBQ will be provided by Sweet Old Bill’s of High Point, and Old Nick Williams Distillery will offer up its historic bourbon. Tito’s Vodka and Pepsi will also be served. Live music will be performed by Bandemic and local favorite Brody Bett will belt out a few tunes. Attendees can also visit the photo booth and try their hand at axe-throwing. As a special treat, several members of the Carolina Panthers’ first Super Bowl team will be on hand to greet everyone. And of course, there will be both silent and live auctions featuring some real collector’s items.
“We will be auctioning off some autographed items from current and past NFL players. Folks can also bid on tickets for Winston-Salem DASH and Greensboro Grasshopper home games. And there’s a chance to win facial services from Dermatology Specialists,” said Natasha Hilburn, executive director for the P.O.W.E.R. of Play Foundation.
Individual tickets are $100 and a full table can be purchased for $1,500.
“Proceeds will go directly to providing scholarships for less fortunate children to attend our after school and summer camps. The funds will also be used for Ricky’s ‘Santa’s Helpers’ campaign in which the Foundation will provide Christmas gifts for over 300 foster children during the holidays,” said Hilburn.
Tickets are tax-deductible and can be purchased online at ProehlificPark.com. You can register for the event by clicking on the “P.O.W.E.R. of Play” tab. You can also mail or deliver a check to: Proehlific Park, 4517 Jessup Grove Road, Greensboro, NC 27410. For more information call (336) 665-5233.