
When I was a little boy, I dreamed of becoming a great athlete, a rugged cowboy, or a famous actor. None of those dreams came true for me, but all of them did for one little boy who grew up poor in war-torn Nazi Germany. His is a remarkable journey which even he is astonished by, thus the title of his new book, I’ll Be Damned: How My Young and Restless Life Led Me to America’s #1 Daytime Drama.
For the past 38 years, Eric Braeden (real name Hans Gudegast) has starred as Victor Newman, the iconic, EMMY-winning antagonist of The Young and the Restless. He arrived at the fictional Genoa City in 1980, first by way of Bredenbek, Germany (the town from which he took his stage name), then Galveston, Texas, then Montana and California. As a young man he was a track and field champion in his native land, then after immigrating to America he took jobs as a ranch hand, a furniture mover, a car valet, a lumber mill worker, and a documentary filmmaker, before his good looks and considerable talent led him to a full-time acting career. Like his alter ego on TV, Eric is a serious man who doesn’t suffer fools gladly. He is a deep thinker who is passionate about politics and the state of the world around him. He has a wry sense of humor and a strong sense of self, and, above all, he is fiercely devoted to his family. I recently spoke with Eric about a wide range of topics, including his decision to write an autobiography.
JL: Why did you write the book? And why now?
EB: Several people had prevailed upon me, including my family, to write it down, so finally I succumbed, and it was not as painful as I thought it would be. Not that it was painful, but there’s a point where you just don’t want to talk about yourself. I’m interested in things outside of myself…because a constant preoccupation with oneself leads to nowhere.
JL: Your love of and proficiency in athletics is a common thread that runs through the book. What does the competition of sports teach us about life?
EB: Essentially what it teaches you is not to give up. Even if you suffer a loss, you come back and say, “OK, how do I improve what I do?”, and then try it again, and the next time you’ll probably be better. I grew up competing in discus, shot put and javelin, and what’s so great about track and field is that it is qualitatively measurable. There’s no bullshit about it. And you never give up, and that has become a guiding principal in my life. I don’t take “No” for an answer. I don’t listen to people who say I can’t do something. I say, “Oh really? I’ll show you.”
JL: That defiant spirit manifested itself in 1966 when you landed the role of a Nazi officer in The Rat Patrol. The producers wanted you to play the character in stereotypical fashion, but you refused because you wanted him to be a three-dimensional human being. Did it occur to you that ABC might have fired you for not taking “No” for an answer?
EB: I didn’t care. If I know that I’m right about something, then I don’t care. I was not insisting on something that was morally wrong. I just wanted it to be a truer representation of what it meant for a young German to be in the Africa Corps for heaven’s sake. There are so many stereotypes about Germans, about Russians, about Americans, and those stereotypes are dangerous.
JL: Is it true that while filming Rat Patrol you actually showed up in court one day wearing your Nazi uniform to defend against a speeding ticket?
EB: You know, [laughs] I hate to say it, but yes I did. We were shooting at MGM and I had to rush to court, but there was no time to change. So I walked in with my hat under my arm and the marshals had a big grin on their faces, and I apologized for the uniform. [During the hearing] I asked the officer, ”When did you have your speedometer calibrated last?”, and he couldn’t answer. I won the case.
JL: How could you not? [both laugh] In 1970 you had a chance to break out of playing German soldiers, when Universal offered you the starring role in the sci-fi classic, Colossus: The Forbin Project. But the studio would only hire you if you took an Americanized name, so Hans Gudegast became Eric Braeden. Did you ever regret changing your name?
EB: To be honest with you, at first, almost every day, but the name Braeden gave me an emotional tie to the village I came from. Still, it was a difficult thing, no two ways about that.
JL: Does anyone still call you Hans?
EB: Only close friends. It’s an extraordinary separation. Anyone who knows me as Eric, and calls me Hans, I say, “No, no, you don’t have that privilege, don’t do that.” And vice versa.
JL: After Colossus, you were in demand as a guest star on a myriad of TV dramas, then in 1980 you were hired for Y&R.
EB: When I made the choice to do a soap. A lot of actors said, “You’re doing what?”, as if I had contracted some type of disease. [laughs] A lot of those people have not been heard from since, but I’m still working. I’m still standing.
JL: I heard that you never watch yourself after an episode’s been shot.
EB: Doing a film you have all of the time in the world, big deal. Doing night-time television, big deal. But doing what we do is a harder medium than any in Hollywood. About a month ago I had to learn 74 pages of dialogue in one day. It’s hard work under very limiting circumstances and I have great respect for our production company, but I’m hard put to watch something that I was a part of. No, it’s on to the next thing.
JL: Speaking of the next thing, you are quite fervent in your beliefs about helping others. One way to do that is by holding elected office. Your father once served as a mayor, so why haven’t you run for governor or Congress?
EB: [laughs] Good question, but I would have pissed off too many people. I say what is on my mind, and in that sense, I am not politically correct. Has it occurred to me? Vaguely. Am I interested in politics? Passionately, because we all need to be engaged, otherwise they [career politicians] run roughshod.
JL: Too bad you won’t run, because all of your fans would vote for you. By the way, I know you receive a lot of fan mail from women. Have any of them ever expressed a desire to know you in a carnal way?
EB: [laughs] Yeah, of course! Why not? And I’m very grateful to them.
JL: Eric, the title of your book isn’t so much one of profanity as it is one of astonishment, especially considering the journey you’ve made and where you ended up. Right?
EB: Absolutely. Totally astonishment.
I’ll Be Damned is available in book stores or from Amazon.com.





























Posted January 9, 2018 By Triad TodayThe Amazon Dilemma
Late last year Seattle-based Amazon.com announced plans to build a second headquarters in order to better serve its growing customer base in North America. Amazon says the new plant will cost $5 billion dollars to construct, and will eventually bring 50,000 jobs to the community that lands it. But not every community is in the running. For one thing, Amazon said it would only locate the so-named HQ2 in a metropolitan area with a population of at least one million people. Moreover, the new facility will require 750,000 square feet of space from the get-go, and up to 8 million square feet by 2027.
Immediately following the big announcement, a number of big cities began wooing the e-commerce giant, while some smaller localities let it be known that they hoped to team up with adjacent cities and counties in order to meet Amazon’s population criteria. Nevertheless, Atlanta is now rumored to be the front-runner. In fact, according to Business Insider’s Haley Peterson, Amazon is sending a lobbyist to meet with Georgia lawmakers sometime this month, presumably to negotiate potential perks, such as tax breaks and cash incentives. Even so, Amazon could do a lot worse than the Piedmont Triad. After all, we have the space. We have a slew of community colleges to help train or re-train prospective employees, and we have the infrastructure to accommodate Amazon’s logistical requirements. But there are some ethical flies in the ointment for Triad area officials.
Over the past few years a number of local governing bodies and business organizations have urged all of us to “Buy Local”, rather than do our shopping online. They point out that local businesses pay local taxes, hire local employees, bank locally, and contribute to local charities. The message from local leaders has been clear: “Local is good, Amazon is bad”. Now, these same local officials are all giddy over the possibility of luring “bad” Amazon to our area. Suddenly their “Buy Local” message has become convoluted. So which message are we to believe? How can we support local businesses if we recruit their nemesis to locate here? It’s a dilemma for sure, but one which might easily be resolved by examining a few facts.
First of all, in order to land Amazon’s new HQ2, we would have to pony up massive incentives. True, most economic development perks are tied to specific conditions of performance and employment. But we’ve been burned before by playing that game. Remember when Dell made our Commerce Secretary believe that we’d need to come up with over $300 million dollars in incentives in order to beat Virginia’s bid, which turned out to be only $30 million dollars? Then Dell promised to hire hundreds of people, only to turn around a year later and announce that the desktop computer market had dropped off, so they were closing the new plant in Forsyth County. Amazon says its new facility will eventually employ 50,000 people, but some market experts are already predicting a stock drop for Amazon, so there’s no guarantee that those jobs will ever materialize.
Second, let’s get back to the harm Amazon does to local businesses. One reason Amazon is able to undercut local stores is because of the tax breaks and other incentives it receives, which are not available to those local stores, and which helps to lower Amazon’s overhead. In a 2014 article for Alternet, Jim Hightower reported that, in Texas, Amazon enjoys a “price subsidy of more than eight cents on every dollar of its sales”. Those kinds of subsidies net Amazon an additional several billion dollars in profit each year. Hard for a local shoe store to beat those odds. Then there is the matter of pay. According to a 2013 report by Glassdoor.com, Amazon pays its warehouse workers about 17% less than the average American warehouse worker. That also translates to lower overhead for Amazon. And speaking of warehouse workers, that brings us to another ethical dilemma when recruiting Amazon to our area.
According to the Institute for Local Self Reliance (ILSR) and other sources, Amazon works its employees long hours under sometimes unhealthy conditions. For example, ILSR noted “life threatening” temperatures inside some of Amazon’s warehouses during summer months. And just last week, Tribune newspapers reported that an Amazon fulfillment center in Plainfield, Indiana had been without heat for at least three weeks. Facility employees feared losing their jobs if they complained of the frigid working conditions, and Amazon only attended to the problem after word leaked out to the news media.
So let’s review. If the Piedmont Triad were to land Amazon’s new plant, there would be no guarantee of 50,000 jobs, nor of how well those employees would be paid or treated. Local businesses would continue to suffer because they can’t compete with Amazon, who we’ve agreed to help subsidize. And, our local leaders would have to change their slogan to, “Buy Local, Except for Here.”
Truth is, Amazon probably won’t locate HQ2 in the Triad, but that might not be such a bad thing. Newly fashioned jobs are important, but so are old-fashioned ethics.